Nina Essman

Nina Essman (General Manager / Founding Partner)

has been a producer and general manager for over 20 years. Early in her career, Nina was the original Line Producer & Project Manager on Disney Theatrical’s The Lion King. Currently, Nina is represented on Broadway, nationally, and internationally by Wicked.

Past general management credits include What the Constitution Means to Me, The SpongeBob Musical, War Paint, Oh, Hello on Broadway, Fully Committed, Fun Home, If/Then, Peter and the StarcatcherBring It OnSister ActNext to NormalThe 25th Annual Putnam County Spelling BeeThe GraduateMan of La ManchaBat Boy: The Musical, The Improbable Theatre’s Lifegame, and The Vagina Monologues.

Nina is an active member of the Broadway League, serving on the Executive Committee, Board of Governors, Labor Committee, International Committee, Government Relations Committee, and Committee for Equity, Diversity, and Inclusion.

In 2014, Nina joined the Detroit Public Theatre as a founding board member and currently serves as Board Chair.

Most recently, she, alongside the partners of 321 and Barbara Whitman Productions, created The Sweets Factory Fellowship in Broadway General Management and Producing in partnership with the Epic Theatre Ensemble. The year-long paid fellowship is open to one to four rising New York City High School seniors currently enrolled in the Epic NEXT Arts Leadership initiative, providing students the opportunity to work alongside leaders in the theatre industry as they gain an intensive look at commercial theatre.

Nina attended Smith College and received a B.A. from Colorado College and a J.D. from Cardozo School of Law at Yeshiva University.

Marcia Goldberg

Marcia Goldberg (General Manager / Founding Partner)

has been a partner at 321 Theatrical Management since its inception, working with Nina Essman and Nancy Gibbs for over 20 years. Marcia began her career with the legendary producer David Merrick, managing the original production of 42nd Street. She continued as a company manager for several other producing and general management offices, with select Broadway credits including Prelude to a Kiss, Guys & Dolls (1992 revival), How to Succeed in Business Without Really Trying (1994 revival), A Funny Thing Happened on the Way to the Forum (1996 revival), Once Upon a Mattress (1997), The Diary of Anne Frank (1997), and Rent. Off-Broadway credits include Eric Bogosian’s Sex, Drugs, Rock & Roll and Only Kidding!

Marcia’s producing credits include Oh, Hello on Broadway with Nick Kroll and John Mulaney and Fully Committed, starring Jesse Tyler Ferguson as well as Fun Home (Co-Producer with Nina Essman and Nancy Gibbs), Wicked (Executive Producer) and All Shook Up (Associate Producer).

Present and past general management credits at 321 Theatrical Management include: Wicked Broadway and on tour, Sing Street, What the Constitution Means to Me, If/Then, Peter and the Starcatcher, Sister Act, Next to Normal, and Bat Boy: The Musical.

An active member of The Broadway League, Marcia serves on the Labor Committee and the Professional Development Committee. She has also been involved in numerous collective bargaining agreement negotiations. Marcia is a leadership council member for the Costume Industry Coalition.

Nancy Nagel Gibbs

Nancy Nagel Gibbs (Founding Partner Emeritus)

has been a Producer, General Manager and Company Manager for Broadway and Off-Broadway since 1981. Producing credits include: Peter and the Starcatcher (originally at NY Theatre Workshop); Come From Away (New York, National Tour and International); A Christmas Carol (2019-20);  Bat Boy: The Musical (originally at the Directors’ Company); Striking 12 (originally at Ars Nova); All Shook Up; The Big Bang (the Fairbanks Theatre); The Last Session (47th Street Theatre); Fully Committed (Cherry Lane Theatre); and Smoke on the Mountain (The Lambs Theatre).  Nancy’s general management credits, as a principal of 321 Theatrical Management with partners Nina Essman and Marcia Goldberg, include Wicked (Broadway, Chicago, California, two National Tours); Sister Act (Broadway); Bring It On; Next To Normal (Second Stage Theatre, Broadway and National Tour); The 25th Annual Putnam County Spelling Bee (Second Stage Theatre, Broadway, Chicago, San Francisco, Boston, National Tour); Man of La Mancha (2002 Revival); The Graduate (Broadway and National Tour); The Search for Signs… (2000 Revival); The Vagina Monologues (Westside Theatre); Fully Committed; Street of Dreams (Promenade Theatre); and Lifegame (Jane Street Theatre). 321 also advises the many international companies of Wicked (Australia, London and UK, and international tours).  Nancy’s general management credits include two seasons at Ford’s Theatre in Washington D.C. and in New York City, I Love You, You’re Perfect, Now Change (Westside Theatre); De La Guarda (Daryl Roth Theatre); Over the River and Through the Woods (John Houseman Theatre); Visiting Mr. Green (Union Square); Full Gallop (Westside); Santaland Diaries; Hank Williams: Lost Highway (Little Shubert Theatre); John & Jen; Smoke on the Mountain; and The Prince and the Pauper (all three at the Lambs Theatre).  As a company manager she worked on Broadway for Lunch Hour (Gilda Radner and Sam Waterson); Betrayal (Blythe Danner and Raul Julia); A Few Good Men (Stephen Lang and Tom Hulce); on the road for The Wiz National Company, and Off Broadway for Tomfoolery (The Village Gate) and Little Shop of Horrors (the Orpheum).

Currently, she is working as a Producer on Romantics Anonymous by Emma Rice and as Executive Producer on Chasing Rainbows about the early life of Judy Garland.

Nancy is a Board Emeritus Member of the National Alliance of Musical Theatre (NAMT). She is an Advisory Board Member of the Roger Rees Awards (for Excellence in Student Performance, NYC) and The American Musical Theatre Project at Northwestern University (Chicago).  Nancy was also the recipient of the Edith Oliver Service to Off-Broadway Award at the 2015 Lucille Lortel Awards. Nancy received an honorary doctor of letters from her alma mater, Colorado College, in 2018.

She lives in New Jersey with her husband, Christopher Gibbs.

Ken Silverman

Ken Silverman (General Manager / Director of Touring)

has been with 321 since 2005 when he started as the Engagement Manager for Wicked North American touring & U.S. Marketing Manager for international productions of Wicked.  Other shows for 321: The SpongeBob Musical, Fun Home, Bring It On: The Musical, tours of Fun Home, If/Then, Peter and the Starcatcher, Next to Normal Spelling Bee. Associate Producer for Disney’s Beauty and the Beast worldwide (Korea, Brazil, UK Tour).  Other Broadway/Tours: Aida, King David (opening the New Amsterdam Theatre), Falsettos, Comedy Tonight and The Will Rogers Follies. Ken is a member of the Broadway League and serves on the Intra-Industry and Business Development Committees and the Road Marketing Task Force.

Jovan Kala Hannah

Jovan Kala Hannah (General Manager )

joined 321 Theatrical Management in 2021 after several years at The Seelig Group/TSG Entertainment. Recent credits include: PURPOSE, DEATH BECOMES HER (Chicago, Broadway), GUTENBERG! THE MUSICAL, SUZAN LORI PARKS’ TOPDOG/UNDERDOG, and WICKED (Broadway, Tour). Jovan is a member of the Broadway League and serves on the Audience Development Committee, in addition to being an active participant in a variety of collective bargaining negations. Originally from Miami, Jovan is a proud graduate of New World School of the Arts and received his BFA in Theatre Management from The University of Miami, where he occasionally guest lectures, and MFA in Theatre Management & Producing from Columbia University.

Rachel Kaufman

Rachel Kaufman (General Manager)

joined 321 Theatrical Management in 2016 in the Finance Department, and joined the General Management team in 2018. Recent credits include the PURPOSE, THE OUTSIDERS, KIMBERLY AKIMBO (Broadway, Tour) and A STRANGE LOOP. Other credits include IS THIS A ROOM & DANA H. Rachel is an alumnae of the Broadway League’s Rising Stars fellowship (2018/2019), the TedxBroadway Young Professionals program, and is an active member of the Broadway League. Prior to 321 Theatrical Management, Rachel held roles at the Atlantic Theater Company, DR Theatrical Management, and The Booking Group. Rachel is a proud graduate of Muhlenberg College, where she received a dual BA in Theatre Arts and Business Administration.

KeriAnne Murphy

KeriAnne Murphy (Director of Finance)

joined 321 Theatrical Management in 2019. She oversees the financial aspects of their past, present and future productions including Wicked (Broadway, Tour), A Strange Loop, Kimberly Akimbo (Broadway, Tour), and The Outsiders. Before coming to 321 Theatrical Management she spent four years at Manhattan Theatre Club first as the Business & HR Associate and then Business Manager. KeriAnne is an Associate Member of the Broadway League and has spent six years serving as Board Treasurer for the New York City Arts in Education Roundtable. She has guest lectured at SUNY Plattsburgh and Brooklyn College. KeriAnne is a proud graduate of SUNY Plattsburgh.

Rebecca Peterson

Rebecca Peterson (Director of Operations & Investor Relations)

joined 321 Theatrical Management in 2011. 321 highlights include SISTER ACT (Company Management Assistant), PETER AND THE STARCATCHER (Producing Assistant) and specializing in theatrical investor relations for over 20 shows nationally and internationally. She has been the director of the 321 Internship Program for the past decade and has mentored over 100 aspiring theater administrators during that time. Prior to 321, Rebecca spent seven years at The Palace Theatre in NH, serving in roles including Performer, Costumer, Director/Choreographer, Stage Manager, Marketing Director, and Company Manager. She also spent a season with THE RADIO CITY CHRISTMAS SPECTACULAR TOUR (Company Management Assistant). Rebecca was a graduate of the Commercial Theater Institute’s 14-Week Producing Program in 2015, is an Associate Member of The Broadway League, and received her BFA in Theatre Arts from Hofstra University.

YANG-YANG CHEN

YANG-YANG CHEN (DIRECTOR OF STRATEGY & CULTURE)

is delighted to join 321 Theatrical Management after nearly 8 years as New York Theatre Workshop’s Senior Associate Producer, where some of her favorite productions include Merrily We Roll Along, Sanctuary City, The Seagull on The Sims 4, What the Constitution Means to Me,  The House That Will Not Stand and Hundred Days.  Prior to discovering her purpose and propensity for working with artists, she ran a NYC-based retail & wholesale bakery. Yang-Yang is a happy graduate of Emory University, where she received a dual degree in Marketing and Consulting & Venture Management, with concentrations in Business Law & Art History.  Born in China and brought up in the Chicago suburbs, she believes wholeheartedly in the potency of arts education, the value of cultural literacy and the power of live theatre.

Amy Merlino Coey

Amy Merlino Coey (Contracts Administrator)

first began working at 321 in 1999 as the Company Manager for the original Off-Broadway productions of Fully Committed and The Vagina Monologues.  She subsequently worked as a Company Manager for the Broadway productions of Wicked, Little Women, Man of La Mancha and The Graduate, and the First National Tours of 700 Sundays and The Graduate.  She returned to 321 in 2012 to shepherd the early development of The Spongebob Musical, and continued on as an Associate General Manager and then General Manager.  For many years, she has been especially involved in the daily operations of Wicked, both on Broadway and on tour, and is excited to now focus solely on her passion for drafting contracts. She is a graduate of the Syracuse University Department of Drama.